Fjällräven applauds the UN Global Climate Change Action initiative

Together we can do more. Fjällräven joins the UN Sustainable Fashion Charter for Climate Change.

The science is clear, climate change is real. The main goal of Fjällräven has always been to inspire more people to spend time outside and in nature. The reality of that goal means that we have a clear responsibility to protect the environment. It’s taken a lot of hard work, sometimes things that aren’t always visible behind the scenes, to take steps to achieve that goal. But we can always do more. There is never a time to stop improving when it comes to protecting the environment and sustainability.

As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment. The fashion industry is responsible for 10% of global carbon emissions. That’s why sustainability and minimum environmental impact are a critically prioritized aspect in all parts of Fjällräven’s operations. Each one of us can do a lot, but together we can do more. That’s one of the reasons why Fjällräven has joined the UN Sustainable Fashion Charter for Climate Change. “Climate change is such a complex and pressing problem so it’s high time that we are able to join forces in the industry, educate consumers and collectively take immediate action to stop the dramatic development,” says Christiane Dolva, Head of Sustainability at Fjällräven. The opportunity to be able to collaborate with the fashion industry is a big step in the right direction.

The Fashion for Climate Action initiative is founded on the UN’s “Fashion Industry Charter for Climate Action” which was launched in December 2018. The goal of this charter is to gather leading fashion brands, retailers, supplier organizations, and others to collectively address the climate impact of the fashion sector across its entire value chain. Through the charter the fashion industry acknowledges the contribution of the sector to climate change and its responsibility to actively and collectively strive towards climate neutrality.

Collectively the signatories will develop a strategy of policies and laws to empower climate action in the fashion industry, start a dialogue with governments about enabling renewable energy and communicate a shared vision on climate change. In accordance with the aims of the Paris Agreement, the Charter defines issues such as the selection of climate friendly and sustainable materials, improved consumer dialogue and awareness, no new installation of coal-fired boilers or other sources of coal-fired heat or power generation, preference for low-carbon transport, supporting the movement towards circular business models and the decarbonisation of the production phase to all be addressed by signatories. The charter also specifies that greenhouse gas (GHG) emissions should be measured and reported by signatories, and this information should also be made available to customers - something we strongly believe in and have been doing at Fjällräven since 2012 as we agree what you do not measure, you cannot manage. By uniting the signatories behind clear principles and targets the initiative aims to get them on track for the net-zero emissions economy of 2050, and a 30% of aggregate GHG emission reduction by 2030.

Christiane Dolva in her Fjällräven jacket

As Christiane Dolva adds Fjällräven has always been “creating individual plans and visions, but in order to take those goals to the next level and reach results faster, more collective pressure is needed. By signing the UN Climate Change Charter, we want to contribute to accelerating the fight against climate change, show our commitment and share our knowledge within the industry”. Fjällräven products are made with longevity, durability and sustainability in mind. Materials are selected from as sustainable sources as possible, animal welfare and social sustainability is also always taken into account. In line with these goals, and in combination with energy and environmental audits, we have taken several actions to reduce energy consumption and to bring down CO2e-emissions.

Some of the concrete actions we have taken include: retrofitting our stores and offices with LED lighting, purchasing green energy wherever possible, otherwise CO2 compensating, insulating our owned buildings, avoiding air travel and shipment wherever possible, supporting climate friendly commuting to work and largely increasing the use of recycled materials in our products.

Fjällräven is following the evolution of science and industry’s response to climate change closely, and adapts its business accordingly. This also means collaborative action to solve the challenges that come with committing to drastically reducing greenhouse gas emissions, such as within the partnership in the Swedish Textile Initiative for Climate Action, as well as commitments on policy level such as Fjällräven’s commitment to the UN Global Compact.

Fjällräven hopes that its actions and the commitment to the Global Climate Action Initiative will inspire customers, communities and governments to raise their climate ambition in a united effort to limit global warming to 1.5°C.

High five for an innovative integration method

Health boosting activities free of charge and open to everyone? Sounds pretty good if you ask us.

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