First winner of the Arctic Fox Initiative: The Beach Clean Network Ltd

The first grant winner of the Arctic Fox Initiative in 2019 was The Beach Clean Network Ltd.

the Beach Clean Network Limited

The Arctic Fox Initiative has chosen its very first three winning participants for 2019. In a public voting that took place on Facebook, followers decided which project should receive the most funding, and the Beach Clean Network Limited came out on top.

The Beach Clean Network Ltd is a UK based non-profit organization, set up to encourage beach cleaning. It was founded in 2009 by Martin Dorey and Tab Parry, local residents to Cornwall who had first-hand experience of the problem of marine waste on their local coasts. It wasn’t until the winter of 2013/14 when a series of brutal North Atlantic storms left beaches all over the UK littered with marine plastics. It was then that the pair came up with the idea of the #2minutebeachclean - because everyone has two minutes to spare. This has now expanded to the #2minutelitterpick and #2minutestreetclean initiatives. The idea behind the project is very simple: you pick up litter for 2 minutes each time you go to the beach (or anywhere) and put it in a designated litter station.

In 2019, Fjällräven has committed to providing €120.000 of funding generated from the sales of Kånken Art backpacks and the Kånken Rainbow. According to the Facebook results the Beach Clean Network will receive 60.000€. The money from the fund will be used to install additional litter picking stations on beaches across the UK and also hire “#2minute Board Guardian Angels”, who will act as overseers of the stations in these areas and as a support network for the local community.

Martin Dorey, founder of the organization says, “We are absolutely thrilled to receive a grant through the Arctic Fox Initiative. We have been working hard over the last 5 years to build up a network of beach cleaning stations and this grant will enable us to create a network of Guardian Angels to look after them, make sure they are always working properly, gather materials for recycling and work with the community to keep our beaches cleaner than ever. It is a dream come true for us to be able to do this, and to start getting more done in the next stage of our development. Thank you Fjällräven!!”

The Beach Clean Network Limited is an incredible organization, which has found a way to make a real difference to reducing marine plastic and waste on beaches across the UK and further afield. It’s more than exciting to be involved with continuing this important work. To follow along on the Beach Clean Network Limited’s journey check out their website:


This site is using cookies for a better shopping experience. By using this website, you agree to our data protection policy and cookie policy. Please read our data protection statement for more information.