Leaving basecamp in better condition than we found it.


Defining Sustainability

Christiane Dolva Törnberg, Head of Sustainability, tells us what sustainability is, and how it impacts decisions. Sustainability is a priority...

Sustainability | 7 minutes read

Not just any wool

Soft, durable, moisture wicking, odour resistant and warming - what more could we possibly want? Sustainability of course.

Sustainability | 8 minutes read

Protecting nature from ourselves

Get to know the non-profit organisation that helps people enjoy nature responsibly.

Nature | 2 minutes read

High five for an innovative integration method

Health boosting activities free of charge and open to everyone? Sounds pretty good if you ask us.

Nature | 2 minutes read

First winner of the Arctic Fox Initiative: The Beach Clean Network Ltd

The first grant winner of the Arctic Fox Initiative in 2019 was The Beach Clean Network Ltd.

Nature | 3 minutes read

An introduction to the Arctic Fox Initiative

An introduction to the Arctic Fox Initiative, the 2019 winners and the latest on applications for 2020.

Sustainability | 4 minutes read

Fjällräven applauds the UN Global Climate Change Action initiative

Together we can do more. Fjällräven joins the UN Sustainable Fashion Charter for Climate Change.

Sustainability | 5 minutes read

Introducing the Swedish textile initiative for climate action

We’re part of a new group aiming to reduce the carbon footprint of the Swedish textile industry.

Sustainability | 3 minutes read

Together for nature

Help us to help nature through the Arctic Fox Initiative.

Sustainability | 5 minutes read

Making the future

Waterproof, sustainable & extra durable. Meet our newest material: Bergshell.

Sustainability | 10 minutes read

Making traceable wool a reality

Knowing where our wool is from is the only way to know how the sheep are treated.

Sustainability | 6 minutes read

Four alternative Christmas ideas 

Traditions, likes rules, are there to be broken – and re-made.

Sustainability | 3 minutes read

Shades of grey

When it comes to textile recycling there is no black and white.

Sustainability | 6 minutes read

Swedish sheep – what’s next?

Originally just a test, the Brattlands project has taught us a whole lot about wool.

Sustainability | 3 minutes read

How we work with chemicals

There's no escaping them. Chemicals are everywhere. Find out what we do to minimise risk and harm.

Sustainability | 4 minutes read


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