Without Nature, I’m Nothing: Elisabet Elfa
Sitting on a well-worn rock looking out into the distance, Elisabet Elfa looks very much at home. It’s pretty...
You’re Never Too Small To Dream Big
We all fall in love for the first time at different ages. That head-over-heels moment hits when it wants to....
Without Nature, We’re Nothing
As an outdoor brand, we’d be nothing without nature. We count on the fact that all of you love the outdoors;...
Your Classic, Your Stories
2055 people completed Classic in 2016. Every one of them has a story to tell. Here are a couple of them. It’s...
Fjällräven Classic is Going Global
Fjällräven Classic Sweden is over for this year. And while we sit here in the Stockholm office reminiscing...
Without nature, we’re nothing.
Fjällräven Classic Images That’ll Take Your Breath Away
No words necessary… For your viewing pleasure.
What We’ve Learned From Fjällräven Classic
With hindsight. On reflection. If only. There are a few things we’d do differently if we were to walk...
Goal Achieved; We’ve Walked Fjällräven Classic
At 11.38pm last night we crossed the finish line as a team. We started as colleagues and finished as friends....
Nearly There…
As I heard the rustle of my tent buddies and the familiar sound of the tent zipper being pulled, I knew it...
What’s It Like To Be A Classic Volunteer?
So, we’re back in action. Between Kebnekaise and Alesjaure we’ve had no mobile reception and our satellite...
Day 1, Done and Dusted!
Phew – what a day! We’ve made it to the first check point at the foot of Sweden’s highest mountain,...
What’s inside our Classic backpacks?
For the next few nights all us Classic trekkers will be living out of bags. Everything we need from clothing...
Let’s Do Classic – Three Fjällräven Newbies Hit The King’s Trail
When you start working at Fjällräven, people talk about Fjällräven Classic – or just Classic, as we call it...
Come Rain Or Shine – Learning In Nature
“Look! Come over here! You can see a digger from here,” yells Lee one member of the small class of children...
The Art of Creating A Good Fit
Ellinor Byström’s tape measure hangs around her neck. She’s busy ‘problem solving’ as she calls it. By...
The Re-Kånken Design Story
Kånken. We love it. Many of you love it and so when our product designers first started thinking about...
Leave nothing but footprints. Take nothing but photographs.
Counting Foxes
While most Swedes head off on their summer holidays as soon as July kicks in, Anders Angerbjörn enters one of...